Good news for Ferrero Rocher lovers who also consider the environment. The iconic chocolate range now comes in a recyclable box.
In 2019, The Ferrero Group announced its commitment to making 100% of its packaging reusable, recyclable or compostable by 2025. As part of that journey, the company announced its new eco-designed box for its iconic Ferrero Rocher range.
Roll-out from September
Ferrero Rocher will introduce the new eco-designed boxes in a phased roll out around the world starting from September 2021. First off are the best-selling compact boxes: the 16-piece and 30-piece.
The new eco-designed boxes are made from polypropylene (PP), which enables easier recycling globally. In addition to easier recycling, the new box will reduce the use of plastic and the impact on the climate. The company states the new boxes use 40% less plastic for the 16-piece, and 38% less plastic for the 30-piece.
Jerome Gray, President Global Marketing Premium Chocolate of The Ferrero Group, said, “We are proud to make this important stride in our journey towards more sustainable packaging, as part of the Ferrero 2025 packaging commitment. For nearly 40 years, Ferrero Rocher has been helping our consumers to celebrate life’s golden moments. Today, our new eco-designed box enriches those experiences further by making them more sustainable. So, our consumers can enjoy and savour Ferrero Rocher with their loved ones, while being confident that we are doing our part to reduce the impact of our packaging.”
Save 2,000 tonnes of plastics in first year
The new eco-designed boxes will save Ferrero Rocher approximately 2,000 tonnes of plastics globally in its first year. Once the implementation is complete across the entire Ferrero Rocher box portfolio, the full impact of the project is approximately 10,000 tonnes less plastic.
To find the new box, the R&D team at Ferrero with leading materials expert Milliken. The result is a box which will progressively reduce the use of plastic and impact on the climate; it will, however, maintain the iconic transparency. Consumers will enjoy the same high-quality product they know and love.
Fabio Mora, Global Packaging Director of The Ferrero Group, said, “The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity. Packaging is a complex issue that we are committed to working in close collaboration to build a more circular economy through packaging-related strategies, joining forces with governments, manufacturers, suppliers, waste disposal management companies, NGOs and others. In this instance, we worked in close partnership with Milliken who brought their innovative and critical thinking to help reduce the environmental impact through the use of a new polypropylene material for the Ferrero Rocher box.”
All box formats and packaging components will evolve towards more sustainable packaging by 2025. Learn more about the new packaging in the video below.