Italy has once again cemented its reputation as a premier destination for luxury travel, topping multiple lists in the 2025 Virtuoso Luxe Report.
Virtuoso released its 2025 Luxe Report, offering insights into the top travel trends, destinations, and experiences for the coming year. This annual forecast, curated by the global travel agency network renowned for its expertise in luxury and experiential travel, draws on recommendations from its advisors worldwide.
Designed to inspire discerning travellers, the report highlights the most sought-after destinations and experiences, providing a glimpse into how and where luxury travellers will explore in 2025.
Italy topped a number of categories in the Virtuoso Luxe report, showing that whether you’re a family seeking unforgettable experiences, newlyweds craving romance, or global adventurers in search of culture and style, Italy offers a wealth of options tailored to indulgence and adventure.
A haven for families
Italy ranked first as a Top Family Destination, and it’s easy to see why. From hands-on cooking classes in Tuscany to gondola rides in Venice, the country offers activities for every age group. Families can explore the ruins of Pompeii or marvel at Michelangelo’s Sistine Chapel in Vatican City. Luxury resorts like Borgo Egnazia in Puglia provide kid-friendly activities, private pools, and authentic Italian charm.
For a seaside escape, head to the Amalfi Coast. There Positano’s colourful streets and Ravello’s cliffside gardens will delight parents and children alike. The region’s high-end hotels, such as Le Sirenuse, offer family suites, exclusive excursions, and world-class dining.
Romance on every corner
Italy also claimed the top spot in Top Honeymoon Destinations. The rolling hills of Tuscany offer secluded vineyard retreats, such as Rosewood Castiglion del Bosco, where couples can enjoy wine tastings, truffle hunting, and spa treatments.
Lake Como provides a cinematic backdrop for romance, with its crystal-clear waters and luxury villas like the iconic Villa d’Este. For a classic city escape, Venice’s intimate gondola rides and candlelit dinners by the canals are unforgettable.
Luxurious urban adventures
Ranked third in the Top Cities category, Rome blends ancient history with modern sophistication. Stroll through the Piazza Navona, explore the Colosseum, and enjoy Michelin-starred dining at La Pergola. Fashion enthusiasts can indulge in high-end shopping along Via Condotti.
10 most popular sights in Rome
In Milan, the fashion capital, luxury travellers can shop at the Galleria Vittorio Emanuele II and stay at opulent hotels like the Armani Hotel Milano. Florence, the cradle of the Renaissance, offers private art tours and exclusive stays at Villa Cora, a palatial retreat overlooking the city.
The versatility of Italian luxury
From the sun-kissed shores of Sicily to the dramatic peaks of the Dolomites, Italy’s landscapes cater to every kind of traveller. Yachts cruise along the turquoise waters of Sardinia’s Costa Smeralda, while private ski chalets in Cortina d’Ampezzo provide alpine luxury.
Italy’s enduring appeal lies in its ability to offer personalised experiences, whether it’s a private tour of the Uffizi Gallery or a chef-curated dinner in a historic palazzo. And it’s not just us saying it. Alongside the 2025 Virtuoso Luxe Report, Conde Nast Traveler had Italy topping its Gold List in Europe.
