Skiers in Italy face another year of steep price hikes as resorts across the country increase their ski pass costs ahead of the new season, according to consumer watchdog Assoutenti.
The group’s latest report shows that both daily and seasonal ski pass prices have risen across all major mountain areas, from the Alps and the Dolomites to the Apennines. Prices have climbed steadily each year since 2021, with some resorts now charging up to 40% more.
In Livigno, a day pass during high season now costs €72, up from €52 in 2021—an increase of 38.5%. Prices have also surged in Ski Civetta (+34.6%), the Vialattea area (+30.7%), Bormio (+30.4%), and Courmayeur (+23.2%). The Dolomiti Superski, which includes 12 resorts, now charges €86 for a day pass, while the Valle d’Aosta + Zermatt season package has reached €1,788.
Even smaller resorts have seen sharp increases. In the Alto Sangro area, which includes Roccaraso, Rivisondoli, and Pescasseroli, the daily ticket rose from €47 in 2021 to €58 last year (+23.4%), and the season pass climbed from €580 to €755 (+30.1%).
Associated costs also rising
Accommodation and dining costs have also jumped. Over the past four years, hotel and lodging prices have risen by an average of 26% in the Aosta Valley, 32.8% in Veneto’s mountain areas, and 36% in Alto Adige. Restaurant and food services have increased by up to 26% in some regions.
Assoutenti president Gabriele Melluso said the latest increases were “completely unjustified and unacceptable,” arguing that inflation is under control and energy costs – once cited by resort operators to justify previous hikes – have now stabilised.
He warned that the growing costs are forcing many Italians to abandon their traditional settimana bianca ski holidays. “Prices have reached a level that excludes a significant portion of citizens,” Melluso said, noting that around one million fewer Italians hit the slopes last season compared with the year before.
While Italy remains cheaper than Switzerland or France for winter sports, Assoutenti warned that continued price rises risk turning skiing into a luxury reserved for the wealthy.
