Milan, October 15, 2025 — A 29-year-old model and entrepreneur, Pamela Genini, was brutally murdered on Tuesday night in an apartment in the Gorla district of Milan. Her former partner, 52-year-old Gianluca Soncin, is under police guard in hospital after allegedly stabbing her 24 times and then attempting to take his own life.
According to investigators, emergency services arrived after neighbours reported hearing Genini’s screams. They found her body on the terrace of her apartment in Via Iglesias and Soncin nearby with severe throat injuries. He was taken to Milan’s Niguarda hospital, where his condition is said not to be life-threatening.
Police believe the killing was premeditated. Investigators suspect that Soncin, who had been stalking and threatening Genini for months, managed to obtain a copy of the keys to her apartment. The couple had lived together for a time in Soncin’s hometown of Biella before separating. After the breakup, Genini returned to her family home near Bergamo and later moved to Milan, where she launched new professional projects.
Pamela Genini latest femicide statistic
Genini was known in fashion and business circles as a model, real estate agent and founder of the luxury property agency PG Luxury Homes. She had also launched a beachwear brand, EP SheLux, with an influencer friend, and was active on social media, where she often shared glimpses of her professional life and travels between Milan, Monte Carlo and Dubai. Years earlier, she had appeared on the Italian reality show L’Isola di Adamo ed Eva.
Prosecutors in Milan have opened an investigation into murder with aggravating circumstances, describing the act as “cruel” and committed for “futile motives.” Authorities confirmed that Soncin had repeatedly threatened to kill Genini in the weeks before the attack.
Television personality and activist Vladimir Luxuria, who had met Genini in the past, described her as “a ray of sunshine on set” and called the killing “a devastating reminder that jealousy and control are not love.”
The case adds to Italy’s growing list of femicides — the killing of women by current or former partners — which remain a persistent and alarming problem despite repeated calls for stronger prevention measures. Campaigners continue to urge earlier intervention when signs of stalking, threats or psychological abuse emerge.
