A new report seen by ANSA forecasts 7.8 million arrivals and €6.6 billion in revenue for Italy’s mountain resorts this summer, as the country enters its fourth major heatwave of the year.
Tourism is on the rise in Italy’s mountains as holidaymakers increasingly seek cooler destinations to escape heatwaves that are becoming longer, more frequent and more intense because of the climate crisis.
The JFC Summer Mountain Observatory report, seen by ANSA ahead of its publication, forecasts around 7.8 million arrivals and more than 79 million overnight stays at Italy’s mountain resorts this summer. That shows increases of 14.4% and 5.8% respectively compared with summer 2025.
The report projects that Italy’s mountain tourism sector will generate revenues of around €6.6 billion this summer, an increase of 8.2% on the previous year, underlining how quickly the sector is growing as more travellers reassess where — and when — to take their summer holidays.
A pattern shaped by repeated heatwaves
The findings land as Italy enters its fourth major heatwave of the year, part of a summer that has already seen repeated spells of extreme heat sweep across the country. As lowland cities and coastal resorts continue to register punishing temperatures, Italy’s mountain regions appear to be positioning themselves as a genuine alternative for domestic and international holidaymakers alike — a shift the report’s authors suggest is likely to continue as summers grow hotter in the years ahead.
