Gucci announces the location for their upcoming cruise collection in May. The 13th century Castel del Monte in Apulia will be the venue for the as yet unnamed show on May 16th.
Gucci‘s creative director Alessandro Michele has chosen Castel Del Monte as the venue for the fashion brand’s next show.
Gucci is following the fashion house tradition of showing its cruise/resort collections during the months of May and June. However, in 2020 Michele decided to abandon “the worn-out ritual of seasonalities and shows to regain a new cadence”. He conceives new names for his collections; the name of the collection at Castel del Monte has not been revealed, Women’s Wear Daily reported.
Michele’s most recent shows
In July 2020, Michele showed Epilogue. In November 2020, Gucci presented the “Ouverture of Something That Never Ended” with a mini-series developed in collaboration with director Gus Van Sant. April 2021 saw the designer stage the Aria show, which celebrated the brand’s centenary and introduced the Balenciaga hacker project.
Later that year, was the Love Parade collection in Los Angeles. That show paid tribute to Hollywood and the world of movies. Gucci returned to Milan in February as part of the official Fashion Week calendar.
Michele used many unique locations before the Covid pandemic. These included: the Alyscamps Roman necropolis; New York’s Dia Art Foundation; Westminster Abbey’s cloisters in London; Palazzo Pitti’s Palatina Gallery in Florence and the Capitoline Museums in Rome.
Brands are planning their shows around the world as travel restrictions lift. Chanel will be in Monaco on May 5th, while Louis Vuitton are in San Diego a week later. Dior are heading to Spain’s Seville on June 16th and Max Mara hit the Portuguese side of the Iberian peninsula with a show in Lisbon on June 28th.
Castel del Monte
Castel del Monte, a World Heritage Site since 1996, has a striking look with geometric design. Gucci continues its commitment to sustain, preserve and promote cultural and artistic heritage by supporting an enhancement project of the historical site.
Frederick II of Hohenstaufen, King of Sicily, Germany, Italy and Holy Roman Emperor from 1220 commissioned the castle around 1240. It is in Andria, in the Italian region of Apulia, standing 540 metres above sea level. As would be expected from a castle of such age in Italy, it combines architectural elements from northern Europe, the Islamic world and classical antiquity.