Italy has emerged as the most represented country in the prestigious European Best Destinations 2026 ranking. Seven of its iconic towns and islands are among the 20 most sought-after places to visit in Europe. Votes from over 1.3 million travellers from 154 countries contributed to the results.
Here’s a closer look at each Italian location earning international acclaim in 2026 with travel ideas for planning your next Italian getaway.
Verona – The city of romance (4th place)
Often dubbed Italy’s city of love, Verona takes its place high in the rankings thanks to its timeless romantic charm. Famous as the setting for Shakespeare’s Romeo and Juliet, Verona also has a beautifully preserved Roman Arena that hosts open-air opera performances. Beyond history and theatre, visitors can stroll charming streets, sample rich Veneto wines and explore boutique shops in its atmospheric historic centre.
Burano – Venetian lagoon’s colourful island (8th place)
The island of Burano enchants with its rainbow-hued fishermen’s houses and a long tradition of handcrafted lace. Just a short boat ride from Venice, Burano offers a peaceful contrast to its bustling neighbour, ideal for leisurely canal walks, seafood lunches and artisanal shopping. Its tranquil canals and colourful façades have made it one of Europe’s most photogenic destinations.
Cefalù – Sicilian coastal treasure (15th place)
On the northern tip of Sicily, Cefalù combines ancient heritage with sun-washed beaches. The town’s stunning Norman Cathedral, part of a UNESCO World Heritage ensemble, dominates the skyline. In addition, the imposing Rocca cliff offers sweeping views of the Mediterranean. Sunbathing, swimming and wandering its medieval lanes make Cefalù an irresistible mix of culture and seaside bliss.
Bosa – Sardinia’s Pastel Riverside (17th place)
Hidden along the Temo River on Sardinia, Bosa charms with its pastel-painted houses and medieval castle towering above the waterfront. Bosa’s slow-paced ambience, traditional crafts and local wineries appeal to travellers seeking authentic Italian culture away from the crowds. The town’s compact centre is perfect for walking, dining and sunset riverside aperitivi.
Ravello – Amalfi coast’s elegant cliffside (18th place)
Perched high above the famed Amalfi Coast, Ravello offers breathtaking sea panoramas, lush cliffside gardens and a refined cultural scene. Its Villa Rufolo and Villa Cimbrone estates are home to terraced gardens and dramatic views, while jazz and music festivals draw visitors from around the globe. Ravello’s combination of art, scenery and sophistication has long made it a favourite for travellers seeking inspiration and beauty.
Also read: Top 10 experiences on Amalfi Coast
Procida – Colourful Island Retreat (19th place)
The smallest island in the Gulf of Naples, Procida won hearts with its old-world charm, narrow alleyways and pastel houses. An area which particularly stands out is the picturesque Marina Corricella. The Italian Capital of Culture in 2022, Procida is ideal for travellers seeking an intimate island experience, local cuisine and photogenic seascapes. Add to that the benefit that it is far less crowded than nearby Capri.
Taormina – Sicily’s ancient hilltop jewel (20th place)
Also in Sicily, Taormina stands out for its dramatic location perched above the Ionian Sea. Famous for the ancient Greek Theatre with views of Mount Etna and the glittering coastline, Taormina combines archaeological splendour with chic boutiques, elegant cafés and spectacular sunsets. Its steep, terraced streets are perfect for relaxed exploration.
Also read: Top things to do in Taormina
Italy’s Tourism Momentum in 2026
Although the overall top spot in the European Best Destinations ranking went to Madrid this year, Italy leads in representation, with more places in the top 20 than any other country. This is a clear sign of its enduring appeal to international travellers.
From historic Verona to sunlit Cefalù and elegant Ravello, Italy’s mix of culture, coastline, islands and romantic cities continues to define it as one of Europe’s most captivating regions to explore in 2026. Whether you’re planning a city break, island escape or scenic coastal journey, these Italian destinations offer a wealth of experiences that appeal to travellers from around the world.
Tips for planning your trip:
- Book ahead for peak seasons — many of these places see high demand in spring and summer.
- Combine cultural landmarks with local food experiences for a more immersive visit.
- Consider smaller towns and islands for a more relaxed, authentic Italian getaway.
