Nino Cerruti, born on 25th September 1930 in Biella, was a name synonymous with elegance and innovation in fashion. As one of the foremost figures in Italian style, Cerruti transformed men’s fashion with his bold yet timeless designs.
Cerruti’s journey into the world of fashion began with his family’s textile business. After his father’s death, Cerruti took over the family firm, Lanificio Fratelli Cerruti, at the age of just 20.
Under his leadership, the company shifted focus from producing textiles to creating high-quality, ready-to-wear garments. His first menswear collection, Hitman, launched in 1957 and was groundbreaking in its blend of comfort, style, and sophistication. This marked the beginning of Cerruti’s rise as a fashion powerhouse, not just in Italy, but globally.
Cerruti 1881 label
In 1967, Cerruti founded the Cerruti 1881 label in Paris, cementing his place as a leading figure in the international fashion scene. His designs were known for their clean lines, luxurious fabrics, and impeccable tailoring, appealing to men who sought sophistication without sacrificing comfort.
Cerruti’s work was often described as effortlessly elegant, combining traditional craftsmanship with modern sensibilities. He was one of the first designers to blur the lines between formal and casual wear, setting trends that have endured over decades.
Cerruti’s influence extended into the world of film as well. Stars like Michael Douglas in Wall Street and Richard Gere in Pretty Woman wore his outfits, creating iconic looks that became inseparable from the characters. Hollywood embraced his vision, and his clothes became a symbol of power and success in the 1980s and 1990s.
Influence on other designers
Beyond his personal achievements, Cerruti played a key role in shaping the careers of other designers. Giorgio Armani, now a fashion icon in his own right, worked under Cerruti at the beginning of his career. Cerruti’s mentorship and collaboration with Armani is a testament to his eye for talent and innovation.
Nino Cerruti passed away in January 2022, leaving behind a legacy as one of the most important figures in 20th-century fashion. His name remains a byword for quality, sophistication, and innovation in menswear.
