Florence collected almost €77 million in tourist tax revenues in 2024, the highest in Italy, according to a new report.
The Tuscan capital reached €76.9 million last year, a 10% rise on 2023, figures from the Centro Studi Enti Locali show. The analysis used data from the Ministry of Economy and Finance, the Bank of Italy and Istat.
Tourist tax revenues in Florence have soared from €45.5 million in 2022, underscoring the scale of the city’s visitor economy.
Milan followed closely in 2024 with €76.5 million, marking a sharp 23% increase. Venice ranked third with just under €40 million, posting slower growth of 4%.
Nationally, revenues from the levy reached €760 million, up 19% on 2023. The total excludes Rome, which uses a separate accounting system.
Fewer than a quarter of Italy’s 5,700 eligible municipalities applied the tax in 2024, with 1,382 local authorities collecting it. Northern Italy accounted for almost 60% of the revenue, though southern regions and islands recorded stronger growth of 29%.
The levy is applied to overnight stays and collected directly by hotels and other accommodation providers before being transferred to municipalities. Florence officials say the money supports local services in a city hosting millions of tourists each year.
Critics, however, argue that the revenues are not always directed to meet the needs of residents or visitors.
