The Ministry of Foreign Affairs and International Cooperation presented the VI edition of Italian Cuisine in the World. Running from 22nd to 28th November, it promotes the Italian agri-food chain and wine-gastronomic tradition.
“Tradition and perspectives of Italian cuisine: awareness and enhancement of food sustainability” is the main theme of the VI edition. It promotes Italian agri-food products with the Mediterranean diet, as a model of healthy and sustainable diet and lifestyle.
This is a pillar of the Made in Italy brand promotion. It spreads the word of Italian food excellence in 110 countries through the network of embassies, consulates, Italian cultural institutes, ICE offices and chambers of commerce abroad.
Tomorrow, one of the Italian Cuisine in the World events is with the Italian Cultural Institute Copenhagen. Entitled ‘Bologna “la grassa”‘, registration is via a link on this web page.
Italian food has weathered the pandemic storm
The Italian agri-food industry emerges from the pandemic stronger than ever. Italy set an all-time record in exports that jumped 12% to reach 52 billion by the end of the year. This will be the highest ever, if the trend is maintained.
Among the main customers of Italian cuisine are the United States. The US ranks second with an increase of 17% in the period January-August 2021. The trend is also positive in Germany, which ranks first among Italian food importing countries with an increase of 7%. That is equal to France (+7%), which is stable in third place.
Meanwhile, in fourth place is Great Britain. However, sales have stagnated there due to the difficulties linked to Brexit, including customs procedures and the increase in transport costs. Among the other markets, the Russian market has grown by 15% and the Chinese market by 47%.