Google top search results for 2021 in Italy

The annual Google report highlights the searches that trended in 2021. Putting covid-related terms into its own category, it seems the Italian love of sport has not been dampened. Let’s check out the most searched terms in Italy this year.

Naturally, Covid was still a hot topic in 2021; so much so Google has put coronavirus related searches into their own category. So, what were the most popular searches this year in Italy?

Overall top 10

The most searched phrase in Italy was “Serie A”. In second place was “Europeans”, despite the victory of the men’s national football team in the European Cup Finals. In third place is “Classroom”, the Google software used in Italian schools for communications, assessments and assignment of tasks, especially in the case of distance learning. Tennis was also popular with Matteo Berrettini’s progress through the tournaments apparently tracked through Google searches.

Serie A
Europeans
Classroom
Raffaella Carrà
Champions League
Roland Garros
Christian Eriksen
Wimbledon
Green Pass
Matteo Berrettini

Personages

The individual most searched for through Google in Italy was Danish Inter footballer Christian Eriksen, who suffered a cardiac arrest during a European football match last June. In second place is the Italian tennis player Matteo Berrettini. This year, Berrettini was the first Italian to reach a Wimbledon final.

Mario Draghi, Italian Prime Minister, is in third place. Sport continues to dominate with Italian goalkeeper Gianluigi Donnarumma, manager Giuseppe Conte, Marcell Jacobs the Olympic 100 meters winner, another tennis player Jannik Sinner, and swimmer Federica Pellegrini taking all bar two of the pother places.

Meanwhile in fifth place are Måneskin, the Italian musical group that this year won both Sanremo and Eurovision Song Contest. Another singer, Orietta Berti, came in ninth place.

Christian Eriksen
Matteo Berrettini
Mario Draghi
Gianluigi Donnarumma
Måneskin
Jannik Sinner
Giuseppe Conte
Federica Pellegrini
Orietta Berti
Marcell Jacobs

Farewells

In 2021, there was a lot of research related to sports, entertainment and political figures who died. The most searched person was Raffaella Carrà, one of the most famous Italian singers and conductors, who died on July 5th. In second place is Michele Merlo, the Italian singer who died in June at the age of 28 from leukeamia. The third most searched for person was the singer-songwriter Franco Battiato, who died in May at the age of 76. In the same month, the tenth classified, perhaps the least known in Italy, also died: the British singer and model Nick Kamen.

Raffaella Carrà
Michele Merlo
Franco Battiato
Gino Strada
Carla Fracci
Libero de Rienzo
Rossano Rubiconi
Milva
Prince Philip
Nick Kamen

COVID-19

As for the terms and formulas related to the coronavirus pandemic, the most sought after was predictably the Green Pass, the certificate introduced in Italy this summer to access various public places, followed by the booking for the vaccine. In third place there is “Astrazeneca”, one of the vaccines against the coronavirus on which there has been much discussion due to some cases of thrombosis which occurred in very rare cases after administration.

Green Pass
Book the Covid vaccine
Astrazeneca
Covid today
Curfew
Orange zone
Reservation of Tuscan vaccine
Self-certification March 2021
Piedmont vaccinates you
Booking vaccine Lombardy

Events

The most sought-after events in 2021 are almost all sports: with the exception of the Sanremo Festival, in seventh place, and Black Friday, in ninth.

Serie A
Europeans
Champions League
Roland Garros
Wimbledon
Olympic Games
Sanremo 2021
NBA
Black Friday
Super League 2021

How to do…?

As every year, this category reserves some of the most curious research. In the first place there is “how to do the SPID”, a tool that has become very useful in the last year, especially for obtaining the Green Pass (which is instead in second place). More specific searches follow such as “How to make a screenshot” on the computer, “How to tie a tie” and “How to make a washing machine”. Compared to last year, where the lockdown had greatly influenced the ranking, the various “how to make bread at home / pasta / pizza / sourdough” disappear, to which Google has dedicated a special section.

Lo SPID
The Green pass
Screenshot PC
ATA application
Rubik’s cube
Backup WhatsApp
The Covid vaccine
The tie knot
Make a resume
The washing machine

How to do … (in the kitchen)?

The most sought-after cooking recipes ever is “how to make pizza at home”, while among the top ten no longer appears “how to make bread”, which in 2020 was among the most common searches in Italy. If you want to know if it makes sense to buy an electric oven to make pizza at home, we tried one, to see if the pizza is really good “like in a restaurant”.

Homemade pizza
Homemade pesto
The bechamel
The tomato paste
Homemade sushi
Hard-boiled eggs
The porridge
The meat broth
I ravioli in casa
Scrambled eggs

What does it mean…?

In this ranking in first place is the “DDL Zan”, the bill against homotransphobia, set aside by the Senate. The bill would have changed the so-called “Mancino law” by including discrimination based on race, ethnicity and religion (already contemplated) also discrimination based on sex, gender, sexual orientation, gender identity and disability. In second place there is then the “reinforced red zone”, which was introduced at the beginning of the year for the regions with the worst epidemiological risk situation.

DDL Zan
Reinforced red zone
Resilience
Transgender
Endemic
rdw alto
LOL
This 2163 ffp2
Intermediate vote
Low Mchc

Because…?

In this category, as has often happened in recent years, the questions of Italians searched through Google are always very varied. They range from politics to sport to decidedly stranger things. Included are “why Giuseppe Conte resigned as prime minister” (errr…?’), to the inevitable “why WhatsApp does not work”. One also wonders why the Taliban recaptured Kabul, Afghanistan, why the footballer Lionel Messi left Barcelona, and a more unlikely “why dogs lick”.

Conte resigns
Whatsapp doesn’t work
The British took the medal away
It is celebrated on 8 March
Israel attacks Gaza
Prince Philip is not king
The Taliban entered Kabul
Messi leaves barcelona
Dogs lick
Italy does not kneel

How…?

The “how” category is dominated by research related to the coronavirus pandemic, and the measures decided by the government to stimulate economic recovery. There is only one exception, “How Masha and the Bear ends”, the Russian animated series that started in 2009. Again, there is no answer, as the series is not finished yet.