Chiara Ferragni at the centre of a row over her Pandoro and donation to charity.

Ferragni donates €1million to Turin’s Regina Margherita children’s hospital

Business News

On Friday, Italy’s Antitrust authority said it had issued fines of over €1million to companies linked to influencer Chiara Ferragni over sales of her designer Pandoro. The influencer initially challenged the fines, but on Monday she announced she would be making a €1million donation to the Turin children’s hospital.

Italy’s Antitrust authority said Friday it has issued fines of over one million euro to companies linked to popular 36-year-old influencer and business woman Chiara Ferragni and €420,000 to Italian confectionery company Balocco. The fines related to unfair commercial practice in relation to sales of the popular Italian Christmas baked desert called pandoro.

The competition watchdog said the companies led customers to understand that by purchasing the Ferragni ‘designer’ pandoro ‘Pandoro Pink Christmas’ they would have contributed to a donation to the Regina Margherita paediatric hospital in Turin.

In fact, Balocco had already made a €50,000 donation on its own.

Ferragni described as “unjust” the decision by Italy’s Antitrust authority on Friday, saying she would challenge the decision in the “competent fora”.

“I am sorry if anyone has misunderstood my communication and doubted my good faith,” wrote Ferragni on Instagram. “My family and I will continue to do charity work as we have always done because I will never want to give up this part of my life,” she said.

“And since I consider the decision taken against me to be unfair, I will challenge it in the competent fora,” she added.

Change of tack by Ferragni

Premier Giorgia Meloni appeared to blast Ferragni over the case, without directly saying her name, during a speech on Sunday.

On Monday, Ferragni announced she would donate one million euros to Turin’s Regina Margherita children’s hospital over the Pandoro furore. 

Chiara Ferragni Instagram post

“I have always been convinced that those who are more fortunate have a moral responsibility to do good,” Ferragni said in a video posted on social media.

“These are the values that have always driven me and my family. This is what we teach our children.

“We also teach them that one can make mistakes, and that when that happens, one must admit it, and, if possible, make up for the mistake and treasure it.

“And that is what I want to do now – apologise and make a concrete gesture.

“I will donate one million euros to the Regina Margherita hospital to support children’s treatment”.

Ferragni is married to rapper and television personality Fedez, and together they make up one of Italy’s most famous celebrity couples. The Italian Tourist Board’s Instagram ‘personality’ appears to be a take on Ferragni with Botticelli’s Venus as the head.

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