Vinitaly wine tastings. From Vinitaly Instagram

Vinitaly registers 20% increase in foreign buyers

Business News

The 55th Vinitaly wine trade show closed in Verona today, registering a 20% increase in foreign buyers over the 2022 edition.

In total, 93,000 buyers attended the international exhibition in Verona showcasing Italian wines and spirits. Of those buyers, 29,600 came from abroad and represented 143 countries; they accounted for around one third of the accredited attendees.

In addition, the event clocked up more than 45,000 wine tastings (up 50% over 2022) in the historic centre of Verona.

“Today we close a Vinitaly that is now at last in full swing, one that has seen the choral participation of sector representatives, press and institutions,” said Veronafiere president Federico Bricolo.

“The investments made for foreign incoming (business) have delivered an initial concrete result for a Vinitaly that we want to be increasingly decisive for exhibitors’ business,” added Veronafiere CEO Maurizio Danese.

“A new course has begun, but it is certainly not over: Vinitaly will always be a vector for conveying Made in Italy, both here and abroad,” he said. Indeed, Vinitaly will be sailing the seas in the Amerigo Vespucci tall ship to spread the word.

The 2024 edition of Vinitaly will take place from April 14 to 17.

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